November 18, 2008
Richard Reed: Innocent Drinks (Inspiring Entrepreneur)
Richard Reed is the co-founder of Innocent Drinks which has become one of Britain's best-loved businesses and the producer of award-winning fruit smoothies. Innocent's objective is to leave things a little bit better than it finds them. To achieve this, it uses only 100% natural products, procures ethically and gives 10% of profits each year to charities in the countries where its fruit comes from.
Video: Matt Casswell
Duration : 0:9:8
[youtube NsPppspjJOw]
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